ABTA YouGov poll reveals nearly two thirds of Brits oppose the Government’s spending money on trying to influence where people go on holiday. As the Government launches a £4m advertising campaign to encourage Brits to holiday at home this year, the campaign might fall on deaf ears according to the results of a YouGov poll commissioned by ABTA – The Travel Association. The poll shows that nearly two thirds of consumers (65%) do not think the Government should spend money on trying to influence where people choose to holiday. A further 14% of consumers are undecided, with just over 1 in 5 (21%) supporting the Government spending money on this.
Interestingly, female consumers, who previous research* has shown tend to be the ones who decide on the destination for the family holiday, feel more strongly about the campaign with 71% opposing it compared to 59% of males.
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