Aloft, the design-led brand from Starwood Hotels & Resorts unveiled a burgeoning global pipeline expected to bring the brand to 70 hotels around the world in 2013. A game-changer since its 2008 debut, Aloft will also continue blazing a trail by making conversions and adaptive-reuse projects a stronger part of its global growth.Pioneering initiatives in music, design, and technology have positioned Aloft as a must-have living-social brand for Gen Y travelers. Aloft has reported consistently high guest satisfaction scores since launch, reflecting the success of its modern and vibrant design at an affordable price point.
“With 55+ properties now open on four continents, the “style at a steal” brand also continues to make powerful gains in market share,” said Brian McGuinness, Senior Vice President for Specialty Select Brands for Starwood. “Because of Aloft’s fiercely loyal following, and its well-deserved halo around design and technology, Aloft properties have quickly grabbed market share wherever they’ve opened. Aloft’s been embraced wholeheartedly by the next generation of traveler and a broad range of travelers continue to discover the brand.”
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