A time of great opportunity – and of significant challenges. That was the over-arching message from the first Aircraft Interiors Expo and World Travel Catering & Onboard Services Expo conference, which was staged at the Hamburg Messe yesterday (Monday 26 April).More than 250 delegates packed into the Hamburg Messe to hear leading experts from the operator community, airframers, interiors suppliers and the consultancy sector give their views on the hot issues of today. It was clear that to compete successfully operators will have to tailor their offerings ever more closely to the individual needs of their customers. To achieve this they need to develop their usage of new technology in a spectrum of areas, from e-techniques to speed up boarding to obtaining customer feedback from social media. In between this comes a raft of potential advances in areas such as in-flight entertainment and communication.
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