In response to research that showed more than 60% of U.S. Hosted Buyers were looking to place business internationally, AIBTM is to create a special Market Focus where the Spotlight is on Europe at this year’s event, scheduled to take place in Baltimore from June 19-21st. Europe attracts more than one-third of all U.S. Business Travellers who travel overseas for business last year of which there were nearly 2.4 million. This exclusive new networking opportunity will take place within a Hosted Buyer Lounge and is available to all European exhibitors. Any European exhibitor who has booked a stand will be provided with their own table top, so that they can engage with Hosted Buyers during the hour. In addition, European co-exhibitors will also be invited to attend this exclusive function to network with these key U.S. buyers.
Hosted Buyers who have selected Europe as a preferred destination in their application to register will automatically have this networking hour in their pre-scheduled diary of appointments and at the end of AIBTM, the list of Hosted Buyers that attended the Market Focus - Spotlight on Europe hour, will be shared with the European destinations.
Continue Reading...
No comments:
Post a Comment