Mobile searches for hotels are growing at an accelerated pace. Recent studies show that more than 20 percent of hotel search is occurring on a mobile device. Additionally, consumers are increasingly turning to social media channels when making booking decisions. Couple this with the upcoming Facebook Initial Public Offering (IPO), creating unprecedented opportunities to reach its 850 million users, and it has never been more imperative for hoteliers to understand the power of these online channels. Continue Reading...
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