A raft of activity has been kicked off in the United Kingdom and Germany to target visitors from the traditional western and long haul markets to New Zealand. General Manager Western Markets Long Haul, Gregg Anderson, says; "Our traditional markets continue to present significant opportunities. With a combined total of almost 294,000 UK and German visitors last year we know that engagement within these markets is high. "Both of our new campaigns see us build on activity that delivered strong results in 2011 - allowing us to further leverage the strong engagement levels they generated."
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