The Pacific Asia Travel Association (PATA) will organise the2012 PATA Annual Conference (PAC2012) hosted by the Ministry of Tourism, Malaysia, and Tourism Malaysia. The conference will address the theme "Building the Business Beyond Profits" and will feature some of Asia's most acclaimed and conscientious entrepreneurs. Mr Martin J Craigs, PATA CEO said: “PATA is proud to bring the PATA Annual Conference back to Kuala Lumpur, Malaysia since the last Conference in 2001 when the association celebrated its 50th Anniversary. PATA Next Gen expresses the association’s commitment to build business with all the new tools of the trade without losing our face-to-face friendships or sense of fun.”
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