The World Tourism Organization (UNWTO) and Microsoft signed an agreement aimed at bringing the benefits of the most advanced technologies to the tourism sector and driving the industry’s evolution towards the computing paradigm of the future. Jean-Philippe Courtois, President of Microsoft International, and Márcio Favilla, Executive Director of UNWTO, have forged this alliance that, in an increasingly demanding and competitive economic context, will promote technological innovation in world tourism and help the Spanish market strengthen the country’s brand as a world leader in the application of innovation to the tourism sector.
With this agreement, Microsoft becomes a strategic partner of UNWTO that will propose, coordinate and spearhead technological innovation initiatives within the community of the Organization’s Member States and Affiliate Members. It will also make new technologies available to the international tourism sector in order to enhance its competitiveness.
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