IHG announced the opening of the new-build Holiday Inn New York City Midtown-31st St. The 20-story hotel features more than 120 guest rooms and a rooftop lounge with a spectacular view of the New York City skyline.The new hotel includes features in keeping with the $1 billion Holiday Inn re-launch, the largest project of its kind in the history of the hospitality industry. First announced in 2007, the relaunch program creates a more contemporary brand image as part of the drive to increase quality and consistency across the global portfolio. The program focuses on arrival and welcome services, guestroom and guest-bath comfort and a redesigned logo and signage.
“We are thrilled to welcome the Holiday Inn New York City Midtown-31st St. to the Holiday Inn family of hotels in the New York metropolitan area,” said Gina LaBarre, vice president, Brand Delivery, the Americas, IHG. “Holiday Inn hotels and suites are specifically designed for business and family oriented leisure travelers in need of a full-service lodging experience, and this hotel in the heart of Manhattan – built in keeping with our brand relaunch – fits well within that offering.”
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