Hotels.com, launched a new, globally unified marketing platform reflective of a global brand ethos effective February 14, 2012.“Over the past twenty years, we’ve evolved from a phone-based sales company, to a web-based company and now, to a global, fully integrated web, social and mobile-booking company,” said Victor Owens, vice president of marketing North America for hotels.com. “Hotels.com has the expertise to find our consumers the perfect place anywhere in the world. We felt that our branding should reflect our position as a global industry leader.”
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