HeBS Digital and the Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management announced the launch of the 2012 Benchmark Survey on Hotel Digital Marketing Strategies, Budget Planning and Best Practices. Following the editions taking place from 2007 to 2011, the sixth annual Benchmark Survey asks hoteliers what digital formats and methods they use to reach potential and current guests, what digital marketing practices generate the highest ROIs, how they choose to allocate their marketing budgets between different mediums, and more.
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