ANA introduced its “Is Japan Cool?” website on February 10. The “Is Japan Cool?” site introduces current Japanese trends through articles and video clips of people, places, and social phenomena. Sumo, carousel sushi (low-priced sushi served on a circulating conveyor belt), maid cafés and comic book cafés are just a few examples. Visitors to the website will judge if the featured items are “cool” or “not so cool.” The site was designed to spark interest in Japan, deepen understanding, and encourage people to visit.
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