Amadeus announced that it has acquired the Frankfurt-based company airconomy, an international strategy consultancy supplying precise and comprehensive data on passenger demand.“Increasingly, companies are relying on hard data to make business decisions but in the travel industry, the proliferation of travel booking channels makes it ever more difficult to get a consolidated view of a seemingly simple question: how many people want to fly between A and B and how much will they spend?” says David Doctor, Director Distribution Marketing at Amadeus. “This is the question which airconomy will help us answer,”
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