Saturday, 4 February 2012

2 Million Guests now targeted by OTRUM's on-screen marketing and promotional tools

OTRUM’s Marketing Module has been in operation since 2009, with a target audience of more than 2 million hotel guests annually. Today there are over 115 hotels using OTRUM’s marketing tools to communicate, promote and advertise hotel services direct to the guest room.

Mr. Nigel Bateson, Vice President Products, at OTRUM comments, “OTRUM brought advanced marketing services to the guest room in 2009, providing an unrivalled guest profile based service for over three years. Today this service is well-established in the market, with major customers such as the Rezidor Hotel Group embracing the Marketing Module as a core tool for in-room guest communication and marketing. Based on experience gained during these years, we continually enhance our in-room and public area marketing capabilities, and naturally these services are cloud based.”


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