United Continental Holdings launched MileagePlus Headliners, an all-new auction program that enables United and Continental frequent flyers to use their miles to bid for a host of experiences, including once-in-a-lifetime trips, airline adventures that money can't buy, and tickets for theater and sporting events.More than a dozen unique auction items are available include:
• an opportunity to train like a pilot in United's flight simulator in Denver;
• a Mammoth Mountain ski trip, including travel and a private mountain guide;
• local events, including tickets to performances by the Chicago Symphony Orchestra or at New York's Carnegie Hall and Lincoln Center.
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