Emirates, which recently launched its new global brand platform Hello Tomorrow, is aiming to strike a chord with music fans around its network by asking them to help create the ultimate musical mash up.The airline’s Harmony campaign invites participants to interact with a specially-commissioned musical composition, which has been recorded by professional musicians playing traditional instruments from around the world, such as the harp, Taiko drum, bass guitar, saxophone, Shekere, Oudht and Indian Flute.
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