The importance of technology across all aspects of the travel industry is growing, with some buyers interested in new developments, according to a panel of experts at the latest World Travel Market Meridian Club Think Tank.A dozen technology buyers and WTM representatives, covering a cross-section of interests, attended the ‘Chatham House’ rules event, meaning all comments made are reported anonymously and unattributable not only to an individual but also the organisation they represent.
Familiar topics which fall under the technology banner were discussed, such as social media, Google, rate parity, return on investment and resources.
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