Tuesday, 23 May 2017

Swedish Tourism enlists itself in Airbnb

Swedish Tourism enlistsAs a new PR stunt, Sweden has recently enlisted itself on the short-term vacation rental site Airbnb with a target to showcase its natural heritage to the world. The marketing campaign of Sweden is based on the notion of Allemansratten — or the freedom to roam. It’s a principle safe guarded by Swedish law.

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