On the first day of the weekend’s Super Sale, huge number of consumers showed up and exhausted their dirhams which in return made the Dubai retailers in need of a sales boost. Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) placed the call-to-shop when it declared the three-day event encircling 250 brands, 1,000 outlets, and discounts ranging between 30 percent to 90 per cent respectively.
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