Wednesday 18 January 2017

Quality Not Quantity Key to 2017 Event Success in North America


unnamed (9)After two years of steady growth, 2017 will see North America’s meetings and events market consolidating, with spend predicted to remain stable. According to Jaime McAuley, Event Director, ibtm america, part of global event organiser, ibtm events’ global portfolio, organisers of events that support the MICE market will need to ensure they focus on delivering quality content, ever stronger ROI for their partners and must clearly demonstrate additional value in order for their events to continue to prosper.


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