Friday 21 September 2012

ABTA continues to be by far the most recognised travel industry trade body

ABTA continues to be by far the most recognised travel industry trade body among UK consumers with a 78% public recognition factor, according to new research conducted by Arkenford for ABTA*. After ABTA, ATOL is the most recognised travel trade industry brand (47%) followed by IATA (30%) and AITO (15%).

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