MCVB's Melbourne IQ Campaign Expands

The Melbourne Convention + Visitors Bureau’s (MCVB) Chief Executive Officer Karen Bolinger unveiled the next phase of the organisation’s new positioning campaign, Melbourne IQ: The Intelligent Choice for Conferences at IMEX this week.

Aimed at the international associations market, Melbourne IQ is designed to promote Victoria’s impressive expertise and track record in a diverse range of academic, scientific and professional endeavours, and highlights the state’s capabilities as an ‘Intellectual Capital’.


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